I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This morning, I was poking around for ideas for my column in EContent Magazine. I decided to visit the Microsoft online media room so I went to Google and typed in "microsoft press." Entering a company name and the word "press" almost always works to get me to a company's pr...
Interruption marketing sucks. But what's worse is when a company that you do business with deems it important to interrupt you with unwelcome marketing messages that you cannot stop and that annoy you so much that you seek to do business elsewhere.
Let's talk about blogging ethics for just a moment. All sorts of unethical practices go on in the blogosphere, and you must be certain to hold yourself and your organization accountable for your actions as a blogger.
I was interrupted by a phone call from a PR agency staffer last week. Here is what I remember him saying. (There was a lot of gobbledygook in his pitch that I didn't understand.):
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke! Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again ...
As millions of people use the Web for doing detailed research on products and services, getting involved in political campaigns, joining music and film fan clubs, and reviewing and discussing hobbies and passions, they congregate in all kinds of online places. The technologi...
I travel a lot, probably 70 or 80 hotel room nights per year. When I lived in Asia, it was well over 100. Like most people, I've got a deck of frequent flyer and frequent guest cards that I whip out whenever I check in for a flight or hotel stay.
A: What's your budget?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
