Marketing Speaker

In the world of corporate blogging (heck any blogging), authenticity is a must. Posts must come from the passion of someone who cares deeply about a subject.

Yesterday evening I got a nice email from Continental Airlines inviting me to check in online for my flight the next day. Nice, I thought. I can save a bit of time at the airport. So when I clicked through to the reservation link in the email, I was greeted with a rather ste...

For many years, printers and designers have used a standard chunk of text as filler when they are creating a new piece to show what the font looks like. The same standard text, which begins with “Lorem ipsum” has been widely adopted by in recent years by Web designers and co...

An interesting story circulating on various blogs and picked up by the New York Times over the weekend illustrates the importance of thinking twice before trying to fool savvy consumers. Marketers beware: trickery is bound to be exposed.

I read about a cool product called PC PhoneHome in a New York Times article called "Combating Gadget Theft" by Johanna Jainchill. A link to the NYT article is here, but you need to be a registered with the NYT to read it.

Just a p.s. to David's post--Subject lines should, in fact, contain some reference to the subject of your PR or Marketing email. If it contains a story pitch, how about Story Pitch on Web site Content. If it contains a press release, how about Press Release: Our Company Rele...

I receive several dozen press releases in an average week. I'm interested in what technology companies are up to, but I'm just too busy to decipher press release gobbledygook. I normally give a press release ten seconds to catch my attention, but the surest way to get me to ...