I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
For one of my several email accounts, I use EarthLink. I've generally had good service with them. But the content in the EarthLink customer service messages make me want to scream. This is not the way to market with content.
I'm still convinced that a blog is a terrific communications medium for organizations large and small to tell stories. CEOs provide insights into running a corporation through regular posts, customer services teams and research analysts all have a tremendous opportunity to b...
Like all marketing and advertising professionals, I eagerly await the big budget advertiser's Super Bowl ads: What will companies spend money on this year? In a particularly strange ad, McDonald's spoofed the Virgin Mary Toast that fetched $28,000 in a recent online auction....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
