I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
It's fascinating how a customer service mishap can turn into a world wide rave, particularly when smart people are determined to let the world know about their situation in a clever way. Companies are on notice!
Times change. Markets change. Technologies change. Fundamentals of B2B marketing don't.
Thanks to Trevor Young the PR Warrior for alerting me to this wonderful video produced by Engage | ORM.
Starting today (four hours ago as I write this), you can set your Facebook username.
It seems like every week, I'm explaining Twitter to people. You probably are too.
Today, my publisher, John Wiley & Sons, Inc. announced a new series of books that I will be editing called The New Rules of Social Media book series. The idea of the series is to expand on the ideas of my book The New Rules of Marketing & PR with books that provide v...
Simon Owens points us to a fascinating example of what can "go bad" on Twitter. The instant, always-on aspects of Twitter can make a well-organized "campaign" take off in an unintended direction.
I love my Flip video camera. It is a small and inexpensive digital video camera that I take with me on every business trip. You never know where a great video interview might present itself like the one I did with Scott Monty, Ford's digital and multimedia communications man...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
