I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday I enjoyed speaking with Amanda Palmer, lead singer of The Dresden Dolls and punk cabaret force of nature about connecting with fans both online and off.
Books | Case Studies | Social Media | ebooks
A fascinating social media-driven corporate communications brouhaha involving Amazon Kindle and George Orwell has unfolded over the past week. I wanted to share it here and get your reaction to how it was handled. Specifically, I think Amazon waited far to long to apologize....
Over the past year, I've had hundreds of opportunities to speak with people who work in the marketing and PR departments of large organizations about their online marketing and social media initiatives.
Today, the "New GM" emerged from bankruptcy. The re: invention process has been swift.
It's fascinating how a customer service mishap can turn into a world wide rave, particularly when smart people are determined to let the world know about their situation in a clever way. Companies are on notice!
Times change. Markets change. Technologies change. Fundamentals of B2B marketing don't.
Thanks to Trevor Young the PR Warrior for alerting me to this wonderful video produced by Engage | ORM.
Starting today (four hours ago as I write this), you can set your Facebook username.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
