I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I ran across Petr Lysak's WebCoffee blog and from the first moment, I was wowed by the design. It really appealed to me.
The United States Air Force Public Affairs Agency, Emerging Technology Division just released a new ebook and video about how social media is used in the Air Force. The ebook and video contain excellent information for all organizations and should serve as a blueprint for so...
The U.S. Federal Trade Commission (FTC) is working on regulations covering blogs and social networking sites.
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
Many people tell me that they want to get quoted in important publications like The Wall Street Journal or have their products mentioned on television networks like CNBC. These "media hits" are seen as the ultimate in spreading your ideas.
UPDATE April 1, 2009
UPDATE March 27, 2009 The guest list is now full. Thanks for your interest. Follow our updates using hashtag #NASDAQ on Monday.
On Wednesday I delivered a presentation at the United States Air Force World Wide Public Affairs Professional Development Conference. The Worldwide as they call it, is a chance for everyone who works in public affairs (PA) to get together to share ideas and learn what others...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
