I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I'm fascinated by online popularity. Why does one YouTube video have 100,000 views and another seemingly similar video only 100 views? I believe that popularity is something that you can help to influence and I wrote about it in World Wide Rave.
Yesterday I was at the worldwide headquarters of Ford Motor Company and had an opportunity to connect with my friend Scott Monty, Ford's digital and multimedia communications manager.
For a look at a terrific professional athlete fan page, check out the site of Sasha Vujacic, the point guard / shooting guard of the Los Angeles Lakers' triangle offense. Sasha was a member of the Slovenian junior national team and was drafted by the Los Angeles Lakers in th...
I just love this photo I snapped at the Inbound Marketing Summit in San Francisco this week #IMS09 Social media company entrepreneur official garb 1. Faded jeans 2. Dark jacket or sweater 3. Very comfortable shoes 4. Slight smirk 5. Hip sideburns 6. Microphone held at jaunty...
I'm fond of thinking of the Web as a city.
Douglas Burr points us to this amazing video called I am a craft brewer, a collaborative video representing the camaraderie, character and integrity of the American Craft Brewing movement. Created by Greg Koch, CEO of the Stone Brewing Co. with Chris and Jared of Redtail Med...
I've enjoyed an incredible four days in the Dominican Republic, learning a great deal about new media in this quickly developing economy.
Brand Journalism | Case Studies | Facebook | Marketing | Social Media | Twitter | YouTube
Early today I had an opportunity to visit the Wellington headquarters of the New Zealand Rugby Union (NZRU), at the invitation of David Barton-Ginger who serves as the online manager. The New Zealand Rugby Union is the governing body of rugby in New Zealand, administering al...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
