I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
When I was in Australia early this month, it seemed the entire social media world was buzzing about Cotton On and the corporate communications crisis that played out on blogs and Twitter. In particular, I heard many people discussing the perceived poor response by the compan...
My friend Jim Stewart just posted on the idea of a Social Media Administrator. Jim’s idea is that there is a need for this new role, much like in the late 1980s we developed the need for a System Administrator (Information Technology department people responsible for compute...
It doesn't matter what industry you're in, we can all learn from the marketing that smart rock bands are doing online.
Many people who have never used Twitter dismiss it by saying something like "Why would anyone care about what I'm eating for breakfast?" People tell me that Twitter is silly, that it's a fad, and not a business tool.
I’ve been a fan of Adrian Neylan’s "cab blog" for the past four years and I even included it as an example in my book The New Rules of Marketing & PR. Adrian works the late shift, driving a cab in Sydney, Australia from 5:00 PM to 3:00 AM. After most shifts, Adrian write...
I was a few years late to have made it to Woodstock, but did see a bunch of cool bands in high school and college a decade later: Talking Heads, Led Zeppelin, Frank Zappa, the Clash, Bob Marley, and many more. I love the rock concert thing. I've actually created a spreadshee...
I wish I had a buck for every time somebody who works in the financial markets said something like this to me: "We can't get into social media, blogs, Twitter, and the like because of the regulations in our industry."
In September 2007 I wrote a post Advertising agency websites: Digital masturbation that is one of my most popular posts and still, two years later, is the number one hit on Google for the phrase advertising agency websites. (In case you were wondering, that post is also numb...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
