I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
While at The Pentagon on Friday, I had a chance to see the five-acre inner courtyard at the center of the building. It is a remarkably tranquil park where people meet, take a break, or grab lunch.
During my visit to The Pentagon on Friday, I had the pleasure of spending time with Roxie Merritt, Director of New Media Operations at the Office of the Secretary of Defense for Public Affairs in the U.S. Department of Defense. While she is the top social media person at the...
On Friday, I spent the day in Washington D.C. meeting with people from the U.S. Department of Defense to discuss how social media is now an important component of their communications arsenal. The DoD is the federal department charged with coordinating and supervising all ag...
On Election Day 2008, an amazing 25 percent of Barack Obama voters were already directly linked to him through social media, including blogs, Facebook, Twitter, and other social sites according to The Nation. Putting aside politics and just considering the election from a ma...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
