I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I just wrapped up a 12-gig speaking tour of Australia that brought me to Sydney, Brisbane, and Melbourne. It was an excellent opportunity to connect with marketers to learn about their success in reaching buyers.
Who in an organization should be a catalyst for a implementing a mind shift to get companies engaged in social media? Who should take on the risky role of being a change agent to advocate the new rules of engagement?
Have you noticed how mainstream media dismisses Charlie Sheen as a sad example of a Hollywood star on the slide?
UPDATE - March 7, 2011 - Tynicka Battle from ThinkTank jumped in to comment and I want to thank her very much for doing so. Please be sure to read her comment (the 23rd one down). ++++++++
Last week, I delivered a full day New Rules of Marketing Masterclass for a group of 200 veterinarians brought together by Veterinary Study Groups.
I'm wondering when will companies that block employee access to social networks go through the same sort of revolution as Egypt?
UPDATE January 21, 2010. The Playboy pin-up that flew to the moon sold for $17,511 hammer price at auction late last night. Amazing result driven by the new rules of marketing & PR. +++++++++++++++
A few weeks ago I spoke at the San Francisco MusicTech Summit, an event that brings together smart people at the intersection of music and technology.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
