I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
What happens when an employee goes rogue on a social networking site? It happened at H&R Block, a company actively communicating on social networks since 2007. The tax-preparation specialist has a Social-Media Policy in place and launched a social-media outreach team in ...
When I get pushback from Corporate Communications teams about employees on blogs, forums, and social networks, it’s usually because the professional communicators are scared silly about hundreds or thousands of people in a company "speaking on behalf of the company." The PR ...
When I tweeted this today, I got a bunch of reactions, so I decided to expand on the idea in this post:
My friend Mark Amtower announced back in 2009 that he was considering leaving Facebook. He didn't.
Last year, I was in Melbourne, Australia delivering a Social Media Masterclass and participating in a few Tweetups. I met James Duthie and we got to talking about Automaker websites around the world and how most of them are just big TV-like advertising sites.
The conference as we used to know it was very stiff, structured and didactic.
How does a large professional services firm communicate using the tools of social media?
Last summer Toby Bloomberg spoke with me and many other people and invited us to be a part of a new book genre.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
