I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
At many organizations, the legal department is heavily involved in marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer.
As a marketing speaker I connect with many executives around the world about social media in the workplace. For the most part, the bosses are eager to implement the new tools of real-time communications in their organizations. They see the tremendous benefits of engaging in ...
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
Here's one more installment in what has become (so far) a four part series about the silliness of implementing social media at companies.
I had fun writing my most recent two posts: Advertising agency campaign mentality and PR agency pitch mentality. Based on the large numbers of tweets and comments, the sweeping generalizations were interesting to many.
Late last week I wrote a post called Advertising agency campaign mentality. It got some attention with, as of this writing, a few hundred tweets, a bunch of Facebook likes, and 24 comments.
Back when I had a "real job" running marketing departments, I worked with a number of advertising agencies. They were constantly pitching me "campaign" ideas.
People are naturally scared of that which they do not understand.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
