I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My friend Gerard Vroomen, who lives in Amsterdam and flies KLM frequently, alerts us to KLM Meet and Seat.
I admit I am a big geek when it comes to the long drawn out US presidential campaign season. I enjoy the marketing and PR aspects immensely. Many people think the two-year campaign is too long. Not me. I love all the debates and speeches and talk show appearances and news co...
New research - published here for the first time - proves that executives who demand that Social Media ROI be calculated are hypocrites.
On November 14, 2011 I introduced my new book Newsjacking to the market.
This morning my Australian friends lit up Twitter talking about an epic Twitter #fail from Qantas Airways. I saw messages from Trevor Young, Jim Stewart and others pointing me to what was the top trending topic in Australia today.
It's rare that I get really, really excited about a new social network, but that's happening to me with Instagram. My friend Ann Handley introduced me to it last month and I am loving it.
It's simple.
Have you noticed that nearly all hotel websites are exactly the same?
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
