I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
New research - published here for the first time - proves that executives who demand that Social Media ROI be calculated are hypocrites.
On November 14, 2011 I introduced my new book Newsjacking to the market.
This morning my Australian friends lit up Twitter talking about an epic Twitter #fail from Qantas Airways. I saw messages from Trevor Young, Jim Stewart and others pointing me to what was the top trending topic in Australia today.
It's rare that I get really, really excited about a new social network, but that's happening to me with Instagram. My friend Ann Handley introduced me to it last month and I am loving it.
It's simple.
Have you noticed that nearly all hotel websites are exactly the same?
Let's talk about calculating Return on Investment (ROI)
Google Plus (Google+ or just G+) is the fastest growing social network in history. It launched in late June as invitation only, in just two weeks had reached 10 million users. The G+ iPhone app has been the most popular in the iTunes store. I jumped on quickly and I really l...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
