I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
While I was in Kolkata (Calcutta), India last week delivering a social media masterclass at the Confederation of Indian Industry Brand Conclave, several people told me about the remarkable use of Facebook by the Kolkata Traffic Police. Amazingly, as I write this, more than 2...
Nearly every day, I read a great blog post or find some other content that I like and I want to learn more about the artist who created it.
The jury reached a verdict in the high-profile Jerry Sandusky child sexual abuse trial. Sandusky, a former Pennsylvania State University assistant football coach was found guilty on 45 of 48 charges. Sandusky faces potentially hundreds of years in prison for molesting 10 boy...
On social networks, you ARE your photo.
I'm amazed that so many seemingly smart people are *still* using the words "marketing" and "advertising" interchangeably.
Yesterday evening, I met up with Amanda Palmer (together with my friend Steve Garfield) on Lexington Battle Green.
On the global speaking circuit, I frequently get pushback from audience members who work in highly regulated industries. They claim, erroneously, that laws like HIPAA and regulations like those from the SEC and the FDA forbid them from creating valuable content on the Web or...
UPDATE - May 29, 2012. This afternoon, Amanda's Kickstarter crossed the $1 million threshold, the first music project on Kickstarter to do so.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
