I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters.
As regular readers may recall, I was in Antarctica in December and it was one of the most amazing experiences of my life. This is the last of three planned posts about my experience as it relates to marketing and sales. The first two posts are:
Many people I meet have a tough time using content for sales and marketing purposes. This is especially true for those who have spent their entire career generating attention via paid advertising, traditional media relations, and direct sales efforts.
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number one is especially catchy. And it is a terrif...
In November, I delivered a full day social media marketing Masterclass in Doha, Qatar sponsored by Digital Marketing Arts Academy and Dar Al-Sharq Media.
In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.
Eight and a half million views and counting in a bit over four days.
For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
