I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
A new research report from ShareThis, the Paley Center for Media, and Beresford Research calculates dollar value and influence of sharing on purchase decisions.
Recently, I wrote a post about Dr. Kate Burke, an emergency physician who uses video in her practice, shooting clips for patients at the end of an emergency room visit explaining the treatment and what to do upon getting home.
I love sharing on Instagram! It is so easy and fun to snap an iPhone pic, edit, apply filters, tag with my location, and share.
UPDATE January 30, 2014 - Google contacted me via my G+ and gave me this URL. plus.google.com/+DavidMeermanScott I guess somebody was listening after all.
I arrive in Bangkok late last night. By the time the driver approaches the area near Siam Square where my hotel is located it is nearly 1:00 in the morning. But the road is blocked by protesters.
As regular readers may recall, I was in Antarctica in December and it was one of the most amazing experiences of my life. This is the last of three planned posts about my experience as it relates to marketing and sales. The first two posts are:
Many people I meet have a tough time using content for sales and marketing purposes. This is especially true for those who have spent their entire career generating attention via paid advertising, traditional media relations, and direct sales efforts.
If you’ve heard me speak about Real-Time Marketing & PR, you’ve likely heard me riff on Dave Carroll and his United Breaks Guitars video series, which has racked up some 16 million YouTube views. I love the videos. Song number one is especially catchy. And it is a terrif...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
