OK, regular readers of this blog know that I've offered a bunch of suggestions in the past few months for how to convince your boss to let you reduce the traditional marketing & PR that doesn’t work so well in an online world.
The suggestions are ways to get them to allow you to adopt the new rules.
- A top ten list for implementing the new rules
- The one question to ask new marketing & PR detractors
- An answer to the ultimate question (measurement & ROI)
- And if all else fails, you can quit your job
Now from HubSpot comes an incredibly clever music video re-mix. You should show this to your bosses if they are still resistant. In Oughta Know Inbound Marketing the multi-talented Rebecca Corliss sings her heart with alternative words to You Oughta Know by Alanis Morissette.
On the HubSpot blog, you can download components to remix your own version. The component pieces of the song and video are offered to use however you like. Nice. Maybe you can sing your own version for your bosses.
Oughta Know Inbound Marketing
By Rebecca Corliss from HubSpot
If I make one more call
I might go punch a wall.
No one understands
That this doesn't work.
They hang up cause I'm a creep.
The mail I send they don't read.
They always find a way to
Ignore me.
I'm interrupting their lives
So they threaten me with knives.
I didn't think that marketing was like torture.
Cause the calls, direct mail
TV ads, they all fail.
And they aren't getting me anywhere. They don't work.
No!
And every time I try to sell
'Didja know that I'm told I should go to hell?
Then I cry. Then I cry.
And you wonder why.
I want leads
To come to me.
Fix our SEO
Get some inbound links.
RSS
Let's get blogging.
Why don't we just use inbound marketing?
You. You. You. Oughta know.
Get my page rank up.
Tag my content.
Fix my landing page.
Let them come to me.
Now I can blog I can tweet
Publish things you will read.
Won't have to bug you in the middle of dinner.
Google me organically
Search results one two and three.
You need my products? Uh huh. Yeah you'll find me.
Cause the calls, direct mail
TV ads, they all failed.
And they weren't getting me anywhere. They don't work.
No!
And every time I tried to sell
'Didja know I was told I should go to hell.
Then I cried. Then I cried.
And you wondered why.
Now my leads
They come to me
Fixed our SEO
Got some inbound links
RSS
Now we're blogging
Thank god now we use inbound marketing.
You. You. You. Oughta know.
Disclosure: I am on the HubSpot board of advisors.
