New Marketing Summit Podcast: Why new marketing is more like journalism than advertising

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Social Media  |  Marketing  |  Brand Journalism

The New Marketing Summit is just a few weeks away -- October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I'm part of the organizing committee for this event, and I worked with Chris Brogan, A-list blogger extraordinaire and Paul Gillin, author of The New Influencers and a new book coming soon called Secrets of Social Media Marketing. Each of us will be delivering a keynote presentation and we've worked together to create a great roster of speakers, exhibitors and sponsors.


If you haven't gotten your conference ticket yet, register using my special code for a discount DAVIDVIP


Paul (right) and I sat down with Mike Lewis (left), President of the Business Marketing Association of Boston for a discussion on social media marketing. In the podcast, we preview some of the many things to be discussed at the summit and share some examples of what's working today. We agree that marketers need to make some fundamental changes to the way they approach their work, but the payoffs are huge.

One thing that struck me like a lightning bolt as Paul and I were talking is that we both have a journalism background. Readers of this blog know that I often say: "The new rules of marketing mean thinking like a publisher and using the skills of a journalist." It was interesting to have that discussion with Paul, a fellow journalist. The chat helped me to refine my thinking of what I sometimes call "Brand Journalism". Listen here.

Hope to see you at the New Marketing Summit.