--- title: "New Marketing Summit Podcast: Why new marketing is more like journalism than advertising" image: https://www.davidmeermanscott.com/hs-fs/file-1080982522-jpg/blog-files/nmslog.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2008/10/mike-lewis-pres.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # New Marketing Summit Podcast: Why new marketing is more like journalism than advertising October 2nd, 2008 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1080982522-jpg/blog-files/nmslog.jpg?width=100&height=39&name=nmslog.jpg) The [New Marketing Summit](http://www.gonewmarketing.com/) is just a few weeks away -- October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I'm part of the organizing committee for this event, and I worked with [Chris Brogan](http://www.chrisbrogan.com/), A-list blogger extraordinaire and [Paul Gillin](http://paulgillin.com/), author of [The New Influencers](http://www.amazon.com/exec/obidos/ASIN/1884956653/freshspotpubl-20) and a new book coming soon called [Secrets of Social Media Marketing](http://www.amazon.com/exec/obidos/ASIN/1884956858/freshspotpubl-20). Each of us will be delivering a keynote presentation and we've worked together to create a great roster of speakers, exhibitors and sponsors. [![Nmslog](https://www.davidmeermanscott.com/hs-fs/file-1080982522-jpg/blog-files/nmslog.jpg?width=100&height=39&name=nmslog.jpg "Nmslog")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2008/10/02/nmslog.jpg) If you haven't gotten your conference ticket yet, [register](http://www.gonewmarketing.com/) using my special code for a discount DAVIDVIP [![Nmspodcast](https://www.davidmeermanscott.com/hs-fs/file-1080982537-jpg/blog-files/nmspodcast.jpg?width=300&height=198&name=nmspodcast.jpg "Nmspodcast")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2008/10/02/nmspodcast.jpg) Paul (right) and I sat down with Mike Lewis (left), President of the [Business Marketing Association of Boston](http://www.thebmaboston.com/) for a [discussion on social media marketing](http://media.switchpod.com/users/bostonmike/NewMediaSummitPodcast1.mp3). In the podcast, we preview some of the many things to be discussed at the summit and share some examples of what's working today. We agree that marketers need to make some fundamental changes to the way they approach their work, but the payoffs are huge. One thing that struck me like a lightning bolt as Paul and I were talking is that we both have a journalism background. Readers of this blog know that I often say: "The new rules of marketing mean thinking like a publisher and using the skills of a journalist." *It was interesting to have that discussion with Paul, a fellow journalist.* The chat helped me to refine my thinking of what I sometimes call **"Brand Journalism"**. [Listen here.](http://media.switchpod.com/users/bostonmike/NewMediaSummitPodcast1.mp3) Hope to see you at the New Marketing Summit. [![Nmsminds](https://www.davidmeermanscott.com/hs-fs/file-1080982552-jpg/blog-files/nmsminds.jpg?width=300&height=66&name=nmsminds.jpg "Nmsminds")](http://freshspot.typepad.com/.shared/image.html?/photos/uncategorized/2008/10/02/nmsminds.jpg) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Marketing ](https://www.davidmeermanscott.com/blog/topic/marketing) [ Brand Journalism ](https://www.davidmeermanscott.com/blog/topic/brand-journalism) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|1 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|1 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|1 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. Uses Instagram to Reach Interested Buyers November 21st, 2024|1 min read ](https://www.davidmeermanscott.com/blog/brewing-authenticity-how-kolkata-chai-co.-uses-instagram-to-reach-interested-buyers) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/boring%20robots.png?width=1432&height=899&name=boring%20robots.png) ### Your Original Content Plus AI Equals Sparkle-Darkle August 13th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/your-original-content-plus-ai-equals-sparkle-darkle) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Jesse%20at%20Fenway.jpg?width=1256&height=843&name=Jesse%20at%20Fenway.jpg) ### Fans First Banana Ball Delights at Sold Out Fenway Park Game June 10th, 2024|1 min read ](https://www.davidmeermanscott.com/blog/fans-first-banana-ball-delights-at-sold-out-fenway-park) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/blog.jpg?width=1193&height=792&name=blog.jpg) ### Why You Need a Blog in the Age of AI and Social Networking September 5th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/why-you-need-a-blog-in-the-age-of-ai-and-social-networking) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Threads.jpg?width=2350&height=1574&name=Threads.jpg) ### Meta's Threads Social Text App Unlikely to Topple Twitter's Dominance July 14th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/metas-threads-social-text-app-unlikely-to-topple-twitters-dominance) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20and%20YWS%20in%20Scotland.jpg?width=1500&height=1125&name=DMS%20and%20YWS%20in%20Scotland.jpg) ### How Instagram Got Us to the Castles of Scotland May 24th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/how-instagram-got-us-to-the-castles-of-scotland) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stoned%20Immaculate.jpg?width=1259&height=827&name=Stoned%20Immaculate.jpg) ### Modern-Day Hippies! Meet Stoned Immaculate’s Unique Buyer Persona March 14th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/modern-day-hippies-meet-stoned-immaculates-unique-buyer-persona) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Scotus.jpg?width=1070&height=715&name=Scotus.jpg) ### Important Artificial Intelligence Case to be Argued in the US Supreme Court Today February 21st, 2023|1 min read ](https://www.davidmeermanscott.com/blog/important-artificial-intelligence-case-to-be-argued-in-the-us-supreme-court-today) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/man%20with%20typewriter.jpg?width=1189&height=788&name=man%20with%20typewriter.jpg) ### Unlocking the Potential of AI for Use with Your Own Content February 8th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/unlocking-the-potential-of-ai-for-use-with-your-own-content) [![Aaron Silidker showing people how to use ](https://www.davidmeermanscott.com/hs-fs/hubfs/RoamRig%20van%20conversions.jpg?width=2566&height=1556&name=RoamRig%20van%20conversions.jpg) ### How RoamRig Built A Successful Business With Facebook Groups January 10th, 2023|1 min read ](https://www.davidmeermanscott.com/blog/how-roamrig-built-a-successful-business-with-facebook-groups) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/free%20speech.jpg?width=2210&height=1404&name=free%20speech.jpg) ### Free Speech November 29th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/free-speech) [![Twitter and Mastodon logos](https://www.davidmeermanscott.com/hs-fs/hubfs/Mastodon%20will%20not%20replace%20Twitter.jpg?width=1002&height=520&name=Mastodon%20will%20not%20replace%20Twitter.jpg) ### No Way Mastodon Will Kill Twitter November 10th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/no-way-mastodon-will-kill-twitter) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/dance.png?width=2048&height=1366&name=dance.png) ### Baseball That Puts Fans First! Banana Ball from The Savannah Bananas August 31st, 2022|1 min read ](https://www.davidmeermanscott.com/blog/baseball-that-puts-fans-first-banana-ball-from-the-savanah-bananas) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Twitter%20Blue.jpg?width=2160&height=1301&name=Twitter%20Blue.jpg) ### Twitter Blue Subscription Service June 29th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/twitter-blue-subscription-service-now-available-in-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20metaverse%202.jpg?width=1500&height=1009&name=DMS%20metaverse%202.jpg) ### What the Heck is the Metaverse? And Should You Care? June 1st, 2022|1 min read ](https://www.davidmeermanscott.com/blog/what-is-the-metaverse) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg?width=2160&height=1440&name=2017-Silver-Oak-Napa-Valley-Cabernet-72.jpg) ### How Silver Oak Cellars Created Passionate Fans Over Fifty Years May 18th, 2022|1 min read ](https://www.davidmeermanscott.com/blog/how-silver-oak-cellars-created-passionate-fans-over-fifty-years) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/SCOTT_pb_3D_rev.png?width=1293&height=2430&name=SCOTT_pb_3D_rev.png) ### 8th Edition of The New Rules of Marketing & PR Publishes Today May 3rd, 2022|1 min read ](https://www.davidmeermanscott.com/blog/8th-edition-of-the-new-rules-of-marketing-pr-publishes-today) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "datePublished" : "2008-10-02T08:15:56.000Z", "headline" : "New Marketing Summit Podcast: Why new marketing is more like journalism than advertising", "image" : [ "https://www.davidmeermanscott.com/hs-fs/file-1080982522-jpg/blog-files/nmslog.jpg" ], "mainEntityOfPage" : { "@id" : "https://www.davidmeermanscott.com/blog/2008/10/mike-lewis-pres.html", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.davidmeermanscott.com/hubfs/_Assets/Logo/david-meerman-scott.png" }, "name" : "David Meerman Scott" } } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#person", "@type" : "Person", "description" : "Marketing and sales visionary, international bestselling author of 12 books, keynote speaker in 47 countries, and advisor to emerging companies.", "email" : "mailto:David@DavidMeermanScott.com", "image" : "https://www.davidmeermanscott.com/hubfs/DMS-Homepage-Featured.jpg", "jobTitle" : [ "Keynote Speaker", "Author", "Business Growth Strategist", "Marketing Advisor" ], "knowsAbout" : [ "Content Marketing", "Fandom Marketing", "Newsjacking", "Real-Time Marketing", "Public Relations", "Sales Strategy", "Business Growth" ], "name" : "David Meerman Scott", "sameAs" : [ "https://en.wikipedia.org/wiki/David_Meerman_Scott", "https://www.linkedin.com/in/davidmeermanscott", "https://x.com/dmscott", "https://www.instagram.com/dmscott/" ], "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://www.davidmeermanscott.com/#website", "@type" : "WebSite", "author" : { "@id" : "https://www.davidmeermanscott.com/#person" }, "name" : "David Meerman Scott", "potentialAction" : { "@type" : "SearchAction", "query-input" : "required name=search_term_string", "target" : { "@type" : "EntryPoint", "urlTemplate" : "https://www.davidmeermanscott.com/search?q={search_term_string}" } }, "url" : "https://www.davidmeermanscott.com" } ``` ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "David Meerman Scott", "url" : "https://www.davidmeermanscott.com/blog/author/david-meerman-scott" }, "dateCreated" : "2014-09-10T22:09:57", "datePublished" : "2008-10-02T04:15:56-0400", "description" : "", "headline" : "New Marketing Summit Podcast: Why new marketing is more like journalism than advertising", "image" : [ "http://cdn2.hubspot.net/hub/413105/file-1080982522-jpg/blog-files/nmslog.jpg" ], "inLanguage" : "en-us", "keywords" : [ "Social Media", "Marketing", "Brand Journalism" ], "learningResourceType" : "article", "name" : "New Marketing Summit Podcast: Why new marketing is more like journalism than advertising", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://413105.fs1.hubspotusercontent-na1.net/hubfs/413105/_Assets/Logo/david-meerman-scott.png" }, "name" : "Freshspot Marketing LLC" }, "timeRequired" : "1 minutes", "url" : "https://www.davidmeermanscott.com/blog/2008/10/mike-lewis-pres.html" } ```