--- title: US Air Force Web Posting Response Assessment image: https://www.davidmeermanscott.com/hs-fs/file-1601271183-jpg/blog-files/6a00d83451f23a69e2010536ab4efc970b-350wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2009/01/us-air-force-web-posting-response-assessment.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # US Air Force Web Posting Response Assessment January 5th, 2009 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1601271183-jpg/blog-files/6a00d83451f23a69e2010536ab4efc970b-350wi.jpg?width=350&height=526&name=6a00d83451f23a69e2010536ab4efc970b-350wi.jpg) Several weeks ago in a blog post called [The US Air Force: Armed with social media](https://www.webinknow.com/2008/12/the-us-air-force-armed-with-social-media.html), I wrote about my interview with Capt. David Faggard, Chief of Emerging Technology at the Air Force Public Affairs Agency in the Pentagon. I spoke with Capt. Faggard about what he and his team are doing to get the word out about the Air Force online. I wrote about the detailed Air Force blog assessment flowchart that Capt. Faggard shared with me. It provides, in simple to understand, but in a detailed and specific way, how to react to blog posts. As a result of some of the comments left here as well as on the blogs of [Joey DeVilla](http://www.globalnerdy.com/2008/12/30/the-air-forces-rules-of-engagement-for-blogging/), [Jeremiah Owyang](http://www.web-strategist.com/blog/2008/12/31/diagram-how-the-air-force-response-to-blogs/), [Steve Field](http://dring.wordpress.com/2008/12/16/dang-scooped-again/), [Matt McGee](http://www.smallbusinesssem.com/reputation-management-the-air-force-way/1395/), and others, Capt. Faggard has revised the US Air Force Web Posting Response Assessment. The new version is below. [![Air_force_web_posting_response_assessment_v2](https://www.davidmeermanscott.com/hs-fs/file-1601271183-jpg/blog-files/6a00d83451f23a69e2010536ab4efc970b-350wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e2010536ab4efc970b-popup) **Click the assessment for a larger size image.** During my interview, I was intrigued by the term "counter-blogging" which Capt. Faggard says is when: "Airmen counter the people out there in the blogosphere who have negative opinions about the US government and the air force." The assessment is a tool that is used to help in this area. "We obviously have many more concerns regarding cyberspace than a typical Social Media user," Capt. Faggard says. "I am concerned with how insurgents or potential enemies can use Social Media to their advantage. It's our role to provide a clear and accurate, completely truthful and transparent picture for any audience." Everyone should take a look at the assessment tool and consider applying something similar in your own organization. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. 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