I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
In November, I delivered a full day social media marketing Masterclass in Doha, Qatar sponsored by Digital Marketing Arts Academy and Dar Al-Sharq Media.
In the Kingdom of Saudi Arabia it is forbidden for women to drive a car.
Eight and a half million views and counting in a bit over four days.
For a short period of time on Thursday, United Airlines Web reservation system was offering up tickets for a price of zero.
Nokia UK tweeted a fun image during the Apple announcement of the new iPhone offerings yesterday.
Imagine your newly launched product, one that hundreds of millions of people around the world are aware of, suddenly has safety issues forcing the product out of service with customers and disrupting tens of thousands of people’s lives. That’s the communications challenge Bo...
Gamification can be a great way to encourage loyal customers to share on social networks. It is an especially valuable form of marketing in the travel business.
To the class of 2013: Congratulations on your graduation!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
