Alert readers of this blog will recall that last month I reviewed Meatball Sundae, Seth Godin's terrific new book.

Good news—I'll be speaking with Seth as part of his virtual book tour and I would like you to participate. All it will cost you is an hour of your time.
On Monday, January 14th, at noon ET, join New York Times bestselling author, Seth Godin, Michael Port (author of Book Yourself Solid) and David Meerman Scott (that would be me) for a panel discussion.
Seth promises that you'll discover the one thing that will make or break your marketing efforts this year. (I can't wait to find out myself…)
Here are some other things we hope to discuss. (But then again we may just take the conversation down some equally interesting other paths.)
> The most important question to ask when choosing a marketing strategy
> How to increase sales and build brand awareness with less effort
> Why My Space, You Tube and viral marketing work for some, but not for others
> How to effectively generate buzz and word-of-mouth referrals
Can't make the live call? Go ahead and register anyway and we'll send you an email with a link to the recording so you can listen to it on your iPod.
It's free to register.
I hope you can make it.