I had a rare and exciting opportunity to participate as a guest on the Marketing Over Coffee podcast, with Christopher Penn and John Wall, produced in front of a live studio audience at PodCamp Boston 3.
This was really fun, not only because John and Chris are such great hosts, but because of the audience. I've been a guest on perhaps 100 telephone call-in podcasts, but this was my first time to do it in front of an audience. The live audience makes a huge difference.
It was also fun because Chris and John taught me about podcasting when I met them two years ago at PodCamp Boston 1. Both are also featured in my book The New Rules of Marketing & PR in the podcasting sections.
We discussed a bunch of things in our 45 minutes, including:
05:35 On public speaking and using the ladder approach
08:30 Playing billiards and how perceptions change as you get more skilled at speaking
12:16 My new book Tuned In which I co-authored with Phil Myers and Craig Stull
14:44 Viral Video and using the Movie Producer / Venture Capitalist approach
17:47 Swedish toilet video from CWS - my favorite viral video
26:10 The idea of NeoVictorianism, Industrial Education and Mass Media as an aberration
32:30 Giving away content for free and why it’s a good idea. (Including a tip for musicians on how to get some huge exposure free).
34:22 Audience Q & A - Getting Press Release traffic, tracking PDFs
Listen here. If you like what you hear, subscribe to Marketing Over Coffee.
Here is my view of Chris (L) and John (R) as we were recoding. Thanks guys!
