I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Let's talk about calculating Return on Investment (ROI)
Google Plus (Google+ or just G+) is the fastest growing social network in history. It launched in late June as invitation only, in just two weeks had reached 10 million users. The G+ iPhone app has been the most popular in the iTunes store. I jumped on quickly and I really l...
Do you add "please retweet" (or "please RT") to your twitter updates? Many people do. But I do not.
Google+ has quickly swept through the planet and in record time has amassed tens of millions of users. And people are actively using it.
Way back in 2007, I offered a radical idea for CMOs: Hire a journalist. This idea, which I talk about in most of my live presentations was a response to many executives who wanted to know how to implement the ideas in my book The New Rules of Marketing and PR.
I've enjoyed creating this week of blog posts centering around live music, a passion of mine.
Music fans are incredibly passionate about the bands that they love. Smart marketers tap into that passion as a way to engage audiences.
Colin Warwick alerted me to the terrific infographic below which was published on Fluffy Links.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
