I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Way back in 2007, I offered a radical idea for CMOs: Hire a journalist. This idea, which I talk about in most of my live presentations was a response to many executives who wanted to know how to implement the ideas in my book The New Rules of Marketing and PR.
I've enjoyed creating this week of blog posts centering around live music, a passion of mine.
Music fans are incredibly passionate about the bands that they love. Smart marketers tap into that passion as a way to engage audiences.
Colin Warwick alerted me to the terrific infographic below which was published on Fluffy Links.
Have you used AOL, Lycos, Excite, MSN, or Yahoo! recently?
The last thing I need is a new social network. So when I got a coveted invite to Google Plus, I really wanted to take a look, find out all the reasons why it sucks and then walk away.
Over the past week, I've talked about the conflict between legal staff and communicators when if comes to real-time media.
My blog post from a few days ago When lawyers stupidly get in the way of marketing generated a bunch of tweets, comments, and emails. Clearly others have faced the issue of lawyers getting in the way of marketing.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
