I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
One of the most elusive goals of a press release is that the release itself becomes a topic of online conversation. Of course, those of us who write and send releases would love to have mainstream media write about us. But what might be even more difficult is to have blogger...
I am having fun "hosting" a special week on the International Association of Online Communicators blog. Lots of good dialog is happening.
This week I am hosting a discussion on the IAOC blog on direct-to-consumer press releases. IAOC is the International Association of Online Communicators, a terrific organization that focuses on, well, online communications. Please take a look at the discussion and please jum...
I'm thrilled that the marketing campaign for my e-book The New Rules of PR was selected for MarketingSherpa's Viral Marketing Hall of Fame 2006.
I participated in a half hour discussion about how smart marketers are using press releases to reach buyers directly. The discussion is available as a podcast. The other two participants are David McInnis, CEO of PRWeb and Brian Clark of Copyblogger. It was a fun chat and I ...
PRWeb announced today in a press release the availability of inbound TrackBack pings within press releases. PRWeb is the first press release newswire to enable and encourage press release interaction and commentary from the blogosphere.
I've been talking about the power of Web content as viral marketing for ages. It's an obsession of mine and the subject of my latest dead tree book: Cashing in with Content.
Yesterday, Berkshire Hathaway announced that the company has agreed to buy press release distribution service, Business Wire.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
