I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Public Relations was once an exclusive club. PR people used lots of jargon and set strict rules that needed to be followed. If you weren't part of the "in crowd," PR seemed like an esoteric and mysterious job that required lots of training, sort of like Space Shuttle astrona...
I got an email from a PR agency last week that opened: "Dear %firstname%":
I'm a contributing editor at EContent Magazine. As a result I receive hundreds of press releases a week via email from well-meaning PR people who want me to write about their widgets. Guess what? In five years, I have never written about a company based on a press release th...
I just heard the news that Vocus, a company that provides software tools for PR pros to manage relationships with the media has acquired PRWeb, a pioneer in direct-to-consumer news release distribution.
I have started writing a new book tentatively titled "The New Rules of Marketing and PR" and I need your help!
I'm a fan of The Long Tail. As alert readers of this blog may remember, I've been interested in Chris Anderson's ideas long before the book was published.
Update October 24, 2007 - My ebook The New Rules of PR has now been downloaded 300,000 times.
PRNewswire is having some fun in the slow summer months by auctioning off ten press release distribution packages on eBay.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
