I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
This morning the Boston Globe ran an excellent article on page one of the business section by Hiawatha Bray called A 'Bold' step to fix Ford's image: Website takes clear-eyed look at firm's problems, solutions. Thanks Hiawatha for quoting me in the article.
On the speaking circuit and via my blog, I am often asked to critique marketing programs, Web sites, and blogs. My typical response, "What’s the goal?" often throws people off. It is amazing that so many marketers' and PR people's goals don’t mesh with organizational goals. ...
Marketers at the most successful organizations specifically design Web content to draw buyers into the sales cycle. People considering a purchase always go through a thought process prior to making a decision. In the case of something simple and low cost, say deciding to dow...
Sure online content in all its forms – web sites, ebooks, white papers, direct-to-consumer news releases, podcasts, blogs – drives buyers to action. There is no doubt that online content turns browsers into buyers. But for many companies and individuals, Web content has a po...
Ever seen "press clips" or "advertising awards" on a company's balance sheet? Of course not because clips and awards are not company goals.
The new publishing model on the web is not about hype and spin and messages. It is about delivering content when and where it is needed and branding you or your organization as a leader in the process.
I was alerted to the press release boilerplate of a company called webMethods. Here’s an example release on the company web site. Can you tell me what the company does?
I'm a strong believer in "show, don't tell." While writing how-to ideas about The New Rules of Marketing and PR helps to illustrate the techniques of reaching your buyers directly, there's nothing like hearing from those who have been successful with the ideas that I evangel...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
