I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My daughter entered eighth grade this September and for the week before classes began she enjoyed pimping out her school binder. All the cool girls do it. A standard plastic three-ring binder is transformed with photos, stickers, song lyrics, and other bits and bobs on the o...
I travel a lot, probably 70 or 80 hotel room nights per year. When I lived in Asia, it was well over 100. Like most people, I've got a deck of frequent flyer and frequent guest cards that I whip out whenever I check in for a flight or hotel stay.
Another inspiring case study that will appear in my upcoming book The New Rules of Marketing and PR.
A: What's your budget?
Here's an essay that will appear in my book The New Rules of Marketing and PR.
Here's an interesting case study which will appear in my book The New Rules of Marketing and PR.
This morning the Boston Globe ran an excellent article on page one of the business section by Hiawatha Bray called A 'Bold' step to fix Ford's image: Website takes clear-eyed look at firm's problems, solutions. Thanks Hiawatha for quoting me in the article.
On the speaking circuit and via my blog, I am often asked to critique marketing programs, Web sites, and blogs. My typical response, "What’s the goal?" often throws people off. It is amazing that so many marketers' and PR people's goals don’t mesh with organizational goals. ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
