I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Yesterday I gave a presentation to senior staff and marketing people who work at The New York Public Library (NYPL). My presentation was called "Marketing in a Micro-Segmented Online World."
If you agree with me about the importance of buyer personas in Web marketing, then the most important nest step is you need to know what you want each of your buyer personas to believe about your organization.
Does your company sell great products? Or if you don't work in a traditional company, does your organization (church, nonprofit, consulting company, school) offer great services? Well, get over it! Marketing is not only about your products! The most important thing to rememb...
Here's a riff on viral marketing that will appear in my upcoming book The New Rules of Marketing and PR.
On the speaking circuit, people often ask me about blogging in other countries. Do the marketing approaches that I evangelize work elsewhere? Specifically, many people want to know if blogs are a good way to do marketing and PR in Europe and Asia. While I cannot comment on e...
I am the featured guest on the next Guerrilla Marketing Association Expert Interview -- this Wednesday, October 18. I'll be interviewed by Roger C. Parker, bestselling author and coach, and we will discuss how marketers use web content and news releases to reach buyers direc...
Melanie Surplice at Factiva has added to the Gobbledygook Manifesto analysis by providing some data for UK press releases sent during the same time period as the North America analysis I posted yesterday – January 2006 through September 2006. While the phrases that are overu...
Oh jeez, not another flexible, scalable, groundbreaking, industry-standard, cutting-edge product from a market-leading, well positioned company! Ugh. I think I'm gonna puke! Just like with a teenager's use of annoying catch phrases, I notice the same words cropping up again ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
