I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
As many smart marketers know, a well crafted white paper, e-book, or Webinar contributes to an organization's positive reputation by setting it apart in the marketplace of ideas. This form of thought leadership based Web content brands a company, a consultant, or a nonprofit...
Often people ask me: "How do you recommend that I create an effective ____?" (fill in the blank with blog, podcast, white paper, e-book, e-mail newsletter, Webinar, etc.). While the technologies for each form of online content are a little different, the one common aspect is...
I was interrupted by a phone call from a PR agency staffer last week. Here is what I remember him saying. (There was a lot of gobbledygook in his pitch that I didn't understand.):
Last night I attended the kick off meeting of the Boston gang (what do I call it? Branch? Chapter?) of the Social Media Club. Funny that online social media people need to occasionally meet offline to make sure we're all real. Check out the proof here.
"People often ask me, 'Steve, how much should we be paying our product managers?’" says Steve Johnson, an instructor at Pragmatic Marketing, the premier product marketing firm for technology companies. "I used to just throw out a number that sounded about right. But I realiz...
It is important for all organizations to create a distinct, consistent, and memorable Web site or blog, and an important component of that goal is the tone or voice of the content. As visitors interact with the content on your site, they should develop a clear picture of you...
Yesterday I gave a presentation to senior staff and marketing people who work at The New York Public Library (NYPL). My presentation was called "Marketing in a Micro-Segmented Online World."
If you agree with me about the importance of buyer personas in Web marketing, then the most important nest step is you need to know what you want each of your buyer personas to believe about your organization.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
