I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The news from the big 3 automakers has indeed been grim. Year-to-date, GM sales fell 12.2 percent, Ford sales fell 3.8 percent, and Chrysler sales were down 4.9 percent. It has indeed been a bummer of a summer. There are many reasons for the auto industry troubles such as hi...
PRWeb announced a new Technorati tagging widget. The tagging feature is part of the press release submission form, making it easy to create Technorati tags in press releases.
Many companies devote extensive resources to their PR and media relations programs. Often the outputs of these efforts are buried in a difficult to find news section of the company website. Consider re-writing your press releases into an easy-to-read paragraph or two and pos...
It's Friday, the last day of my week as discussion leader on the the International Association of Online Communicators blog. Thanks to the thoughtful people who have left dozens of comments and trackbacks.
One of the most elusive goals of a press release is that the release itself becomes a topic of online conversation. Of course, those of us who write and send releases would love to have mainstream media write about us. But what might be even more difficult is to have blogger...
I am having fun "hosting" a special week on the International Association of Online Communicators blog. Lots of good dialog is happening.
This week I am hosting a discussion on the IAOC blog on direct-to-consumer press releases. IAOC is the International Association of Online Communicators, a terrific organization that focuses on, well, online communications. Please take a look at the discussion and please jum...
I'm thrilled that the marketing campaign for my e-book The New Rules of PR was selected for MarketingSherpa's Viral Marketing Hall of Fame 2006.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
