I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
I've talked a lot about how a corporate blog can help an organization to get noticed through being part of the online conversation and helping with search engine marketing. However, another great use of a corporate blog is to quickly respond to other bloggers in a crisis sit...
The rules for press releases have changed. But most old-line PR professionals and nearly all PR agencies don't even know it yet. The change has been slow and imperceptible and practitioners adhering to the old rules either don’t know about the new rules or they won’t change....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
