I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many people ask: "Is social media global?"
Readers of this blog know that a great way to build buzz and generate interest in products and services is to make select content available for free online. There's no doubt that free content sells. For example, my free ebook The New Rules of Viral Marketing has been downloa...
I just love that my book The New Rules of Marketing & PR is used in many college and university classes. Frequently I’ll find references to the book on students' and professors' blogs and I often end up with students as my new Facebook friends or Twitter followers. What ...
The smart folks over at HubSpot released an interesting State of the Twittersphere report for Q4 2008.
Regular readers of this blog know that one of the things that I discuss regularly is the big issue we all struggle with: How to convince the bosses, management, boards, sales teams, and other people within our organizations that we should be focused on new marketing.
On Monday I posted on something I’ve been thinking about for a long time: The New Rules of Marketing & PR also apply to the job search. In my post Downsized? Fired? Here are the new rules of finding a job I talked about how those looking for a new opportunity need to thi...
During my keynote presentation kicking off the Inbound Marketing Summit, Brian Halligan, HubSpot CEO asked me "the ultimate question."
I wanted to make a few observations about why Obama was elected to be the 44th President of the United States.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
