I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Back in June, I keynoted the Business Marketing Association annual conference.
On Election Day 2008, an amazing 25 percent of Barack Obama voters were already directly linked to him through social media, including blogs, Facebook, Twitter, and other social sites according to The Nation. Putting aside politics and just considering the election from a ma...
Every day, I run across FEAR of marketing on the Web.
I'll be in Melbourne and Sydney in September and Amsterdam in October running full day seminars about social media and the new rules of marketing & PR. If you're based in North America and you have some travel budget available that need to be used by year-end, why not bo...
Many people ask me of the new rules of marketing apply worldwide. Rather than do the easy thing and answer the question with a big fat “YES!” I thought I’d show you. In the past six months I’ve delivered presentations in eight countries: Croatia, the Dominican Republic, Esto...
Last week, I was in Istanbul for the launch of The New Rules of Marketing & PR in Turkish. Of the 22 languages the book is being published in, I like the Turkish cover art the best. Thanks to my Turkish publishers MediaCat and to the book designer Kimac Cabuker for great...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
