--- title: Amazon as social networking image: https://www.davidmeermanscott.com/hs-fs/file-1604017141-jpg/blog-files/6a00d83451f23a69e201287675b302970c-200wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2009/12/amazon-as-social-networking.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # Amazon as social networking December 22nd, 2009 2 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604017141-jpg/blog-files/6a00d83451f23a69e201287675b302970c-200wi.jpg?width=200&height=143&name=6a00d83451f23a69e201287675b302970c-200wi.jpg) [![Amazon_logo](https://www.davidmeermanscott.com/hs-fs/file-1604017141-jpg/blog-files/6a00d83451f23a69e201287675b302970c-200wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e201287675b302970c-pi) With all the buzz in 2009 about the big social networking sites such as Twitter and Facebook, I'd like to give a plug to one of my favorite social networking sites. **I know, I know. Most people don't consider Amazon to be social networking. It's shopping, right?** Don't overlook the incredible communities that thrive on sites like Amazon, where customer reviews, profiles of those customer reviewers, author profiles and user conversations take place every day. My book [The New Rules of Marketing & PR](http://www.amazon.com/exec/obidos/ASIN/0470379286/freshspotpubl-20) has 181 reviews as I write this. The book has sold tens of thousands of copies through Amazon since it came out, so imagine how many people have seen the page? The first review that people see on the page was written by [Brad Shorr](http://www.wordsellinc.com/) on May 30, 2007 - the first day that the original hardcover edition of the book was offered for sale. How about that for social networking? Brad's review along with his name and affiliation is seen be perhaps 100,000 people. All he had to do was read the book and post a short, thoughtful review in real-time when the book was released. Amazon customers can also link over to [Brad's profile](http://www.amazon.com/gp/pdp/profile/A24G1H61L0TQHN/ref=cm_cr_dp_pdp) and see the other 250 reviews Brad has done too. Or they can see the review by [Jill Konrath](http://www.sellingtobigcompanies.com/) in the number two position as ranked by reader feedback. Not bad for Brad's and Jill's personal brands, don't you think? Think about your marketplace. Why not be the first to review a new book on Amazon? If you're a real estate agent and you write a thoughtful review on a new book about real estate investing, it may be seen by tens of thousands of people. Don't forget that the author and members of the media will likely see your review too. People who then visit your Amazon profile learn about you and your business and some may contact you. Maybe someone looking to buy a home will see your location and contact you. That's what social networking is all about, right? Other review-based sites to check out include Rotten Tomatoes (movie reviews), Zagats (restaurant reviews), and Yelp (reviews of local businesses). There are many more such sites. Don’t forget to create a useful profile for yourself with contact information. But it's not just reviewers. [Authors also have a page on Amazon.](http://www.amazon.com/David-Meerman-Scott/e/B001H6L67M/ref=ntt_athr_dp_pel_1) If you're an author, you need to customize your Amazon page like I did – you can even link your blog's RSS feed to your Amazon author profile. *Thank you for reading this far. * As a bonus for careful readers, I'd like to quietly announce that the *second edition* of *The New Rules of Marketing & PR*, completely revised and updated for the new decade, will release in the first week of January 2010. (Note that the nearly 200 Amazon reviews of the first edition will carry over to the second edition upon release.) You'll find the second edition of *The New Rules of Marketing & PR* available for pre-sale at [Amazon](http://www.amazon.com/exec/obidos/ASIN/0470547812/freshspotpubl-20), [Barnes & Noble](http://search.barnesandnoble.com/The-New-Rules-of-Marketing-and-PR/David-M-Scott/e/9780470547816/?itm=11&USRI=david+meerman+scott), [Borders](http://www.borders.com/online/store/TitleDetail?sku=0470547812), [Books-a-Million](http://www.booksamillion.com/product/9780470547816?id=4295401604355), [800 CEO Read](http://800ceoread.com/book/show/9780470547816-The_New_Rules_of_Marketing_and_PR), and other booksellers now. I'll blog more about the second edition in January. But I wanted you to know first. Thanks for your support. [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Social Media ](https://www.davidmeermanscott.com/blog/topic/social-media) [ Book Reviews ](https://www.davidmeermanscott.com/blog/topic/book-reviews) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Personal branding ](https://www.davidmeermanscott.com/blog/topic/personal-branding) [ Books ](https://www.davidmeermanscott.com/blog/topic/books) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Artemis%20earthset.jpg?width=5568&height=3712&name=Artemis%20earthset.jpg) ### Nasa’s Artemis II Lunar Mission: A PR Triumph for the USA April 11th, 2026|2 min read ](https://www.davidmeermanscott.com/blog/nasas-artemis-ii-lunar-mission-a-pr-triumph-for-the-usa) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Moltbook.jpg?width=1536&height=1024&name=Moltbook.jpg) ### Moltbook: A Social Network for AI Agents Where Humans Can Only Watch February 3rd, 2026|2 min read ](https://www.davidmeermanscott.com/blog/moltbook-a-social-network-for-ai-agents-where-humans-can-only-watch) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Screenshot%202025-10-29%20at%2010.27.19%20AM.png?width=835&height=466&name=Screenshot%202025-10-29%20at%2010.27.19%20AM.png) ### Don’t Fly Wizzness Class Video from Dave Carroll October 29th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/dont-fly-wizzness-class-video-from-dave-carroll) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Chef%20Todd%20Edwards.jpg?width=1500&height=1010&name=Chef%20Todd%20Edwards.jpg) ### Pulling Back the Curtain to Show What Happens Behind-the-Scenes October 15th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/pulling-back-the-curtain-to-show-what-happens-behind-the-scenes) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20BM%20hybrid%202004.jpg?width=1432&height=966&name=DMS%20BM%20hybrid%202004.jpg) ### The Fandom Playbook: My New Book and Companion AI Chatbot September 24th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/the-fandom-playbook-my-new-book-and-companion-ai-chatbot) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Stefano%20Paciotti.jpg?width=1500&height=1084&name=Stefano%20Paciotti.jpg) ### The Ham Whisperer of Rome: How Stefano’s Honest Videos Won the World’s Heart June 24th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/the-ham-whisperer-of-rome-how-stefanos-honest-videos-won-the-worlds-heart) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/LinkedIn%20comments.jpg?width=1114&height=737&name=LinkedIn%20comments.jpg) ### Comments Are the Key to LinkedIn Engagement January 29th, 2025|2 min read ](https://www.davidmeermanscott.com/blog/comments-are-the-key-to-linkedin-engagement) [![](https://www.davidmeermanscott.com/hs-fs/hubfs/Kolkata%20Chai%20Ani%20and%20Ayan.jpg?width=1236&height=858&name=Kolkata%20Chai%20Ani%20and%20Ayan.jpg) ### Brewing Authenticity: How Kolkata Chai Co. 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