I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Back in the day, the only way to easily communicate with your public was to use mainstream media and analysts as your mouthpieces. So the public relations department and the agencies they employed spent a great deal of effort convincing editors, reporters and analysts that y...
open cycle, the new project from Gerard Vroomen, officially launches today.
The Encyclopaedia Britannica, the oldest English-language encyclopaedia still in production, was first produced in Scotland in 1768.
Are you a marketer or PR pro looking for a job?
Back in May, 2010 when Boeing embarked on a fledgling brand journalism program, I interviewed Todd Blecher, Communications Director, for a blog post I titled The Plane Truth: Brand journalism and the new Boeing site.
I frequently hear from people that their buyers are not on the Web. This myth is used an excuse not to create a valuable Web site and to avoid creating content.
My wife @yukariwatanabe was checking out her Twitter stream a few months ago and noticed one of the people she follows tweeted about Hotel Kakslauttanen in the northern Finland town of Saariselka where you can stay in a glass igloo in winter. You can lie in bed and check out...
I'm psyched to announce the latest edition of The New Rules of Marketing & PR!
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
