I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
UPDATE January 21, 2010. The Playboy pin-up that flew to the moon sold for $17,511 hammer price at auction late last night. Amazing result driven by the new rules of marketing & PR. +++++++++++++++
Last night the big man from the Boston Celtics, Shaquille O'Neal, was on David Letterman's talk show.
For years, I've been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization.
This week, I'll be meeting with Shigesato Itoi, an influential Japanese futurist. Itoi-san is a popular blogger, video game creator (Nintendo Earthbound series), copywriter (he thought up the name Game Boy), & television personality.
An interesting aspect of real time marketing & PR is how organizations work towards an event happening at a fixed, known time. Here in America, for example, we’re in the thick of the midterm elections happening on Tuesday November 2. I like the approach of HeadCount, a n...
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One student literally cried on my shoulder. Sobs and snot. (Really). I had never met her before. She came up to me after a speaking gig to tell me her story.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
