I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My wife @yukariwatanabe was checking out her Twitter stream a few months ago and noticed one of the people she follows tweeted about Hotel Kakslauttanen in the northern Finland town of Saariselka where you can stay in a glass igloo in winter. You can lie in bed and check out...
I'm psyched to announce the latest edition of The New Rules of Marketing & PR!
UPDATE January 21, 2010. The Playboy pin-up that flew to the moon sold for $17,511 hammer price at auction late last night. Amazing result driven by the new rules of marketing & PR. +++++++++++++++
Last night the big man from the Boston Celtics, Shaquille O'Neal, was on David Letterman's talk show.
For years, I've been saying that to create great Web content, you need to always be thinking: Nobody cares about my products and services except me and the others in my organization.
This week, I'll be meeting with Shigesato Itoi, an influential Japanese futurist. Itoi-san is a popular blogger, video game creator (Nintendo Earthbound series), copywriter (he thought up the name Game Boy), & television personality.
An interesting aspect of real time marketing & PR is how organizations work towards an event happening at a fixed, known time. Here in America, for example, we’re in the thick of the midterm elections happening on Tuesday November 2. I like the approach of HeadCount, a n...
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Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
