Thought Leadership | New Rules of Marketing and PR | Personal branding | Brand Journalism | Best Practices You have the power to elevate yourself on the web to a position of importance. In the e-marketplace of ideas, successful people educate and inform. They highlight their expertise with videos, content-rich websites, social streams, blogs, ebooks, and images. We also have the ability to interact and participate in conversations that other people begin on social media sites like Twitter, Facebook, LinkedIn, chat rooms, and forums. The key is to focus on buyers' needs, not your own ego. Stop hyping your products and services. Don't rely on interruption techniques. You'll regret taking advantage of people’s time and attention with unwanted communications. Instead you need to deliver the right information to buyers, right at the point when they are most receptive. Organizations gain credibility and loyalty with buyers through content, and smart marketers think and act like publishers in order to create and deliver content targeted directly at their audience. Don't push product Teach people something. Share your expertise. It's counter intuitive: You sell more when you stop selling. As you build your market people will find you via search engines and talk you up on social networks.