The new rules of business-to-business marketing & PR

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Thought Leadership  |  New Rules of Marketing and PR  |  Personal branding  |  Business to Business

Back in June, I keynoted the Business Marketing Association annual conference.


Fortunately, the BMA made a video of my presentation and gave me permission to put it onto Vimeo.

This 45-minute keynote presentation The New Rules of Marketing & PR for B2B Businesses is the first time my entire keynote for a B2B audience has been made available in this way. After the keynote, I answer a few questions for another ten minutes.

I hope you can find time to watch.

Direct link to the video here.

More information about my keynotes and a speaking calendar here.

Gary Slack, BMA Chairman says of this presentation:

"David delivers! That's why we've invited him back to speak to "ENGAGE!," the Business Marketing Association’s 2010 national conference June 2-4 in Chicago. As one of 12 keynoters, David kicked off our 2009 "UNlearn" conference and mesmerized 450 business marketers from 27 states, earning the #1 speaker rating in our post-conference survey from among 55 keynoters and panelists in all, no small feat when you consider the many top marketers and authors who graced our podium."

Thanks Gary!

I'm psyched that the BMA has invited me back next year. Information on the 2010 BMA event here.