--- title: The new rules of business-to-business marketing & PR image: https://www.davidmeermanscott.com/hs-fs/file-1604202712-jpg/blog-files/6a00d83451f23a69e20120a5f1696f970b-250wi.jpg --- [Skip to main content](https://www.davidmeermanscott.com/blog/2009/10/the-new-rules-of-business-to-business-marketing-pr.html#maincontent) [ «  View All Posts ](https://www.davidmeermanscott.com/blog) # The new rules of business-to-business marketing & PR October 23rd, 2009 1 min read By [David Meerman Scott](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) ![](https://www.davidmeermanscott.com/hs-fs/file-1604202712-jpg/blog-files/6a00d83451f23a69e20120a5f1696f970b-250wi.jpg?width=250&height=32&name=6a00d83451f23a69e20120a5f1696f970b-250wi.jpg) Back in June, I keynoted the Business Marketing Association annual conference. [![Bma](https://www.davidmeermanscott.com/hs-fs/file-1604202712-jpg/blog-files/6a00d83451f23a69e20120a5f1696f970b-250wi.jpg)](http://freshspot.typepad.com/.a/6a00d83451f23a69e20120a5f1696f970b-pi) Fortunately, the BMA made a video of my presentation and gave me permission to put it onto Vimeo. This 45-minute keynote presentation *The New Rules of Marketing & PR for B2B Businesses* is the first time my entire keynote for a B2B audience has been made available in this way. After the keynote, I answer a few questions for another ten minutes. **I hope you can find time to watch.** [Direct link to the video here.](http://www.vimeo.com/6955359) [More information about my keynotes and a speaking calendar here.](https://www.davidmeermanscott.com/) **Gary Slack, BMA Chairman says of this presentation: ** *"David delivers! That's why we've invited him back to speak to "ENGAGE!," the Business Marketing Association’s 2010 national conference June 2-4 in Chicago. As one of 12 keynoters, David kicked off our 2009 "UNlearn" conference and mesmerized 450 business marketers from 27 states, earning the #1 speaker rating in our post-conference survey from among 55 keynoters and panelists in all, no small feat when you consider the many top marketers and authors who graced our podium."* Thanks Gary! I'm psyched that the BMA has invited me back next year. [Information on the 2010 BMA event here.](http://www.marketing.org/i4a/pages/index.cfm?pageid=3298) [ David Meerman Scott ](https://www.davidmeermanscott.com/blog/author/david-meerman-scott) David Meerman Scott is a business growth strategist, advisor to clever entrepreneurs who are building emerging companies, and the international bestselling author of a dozen books published in 30 languages. David’s high-energy keynote presentations, masterclasses, and virtual events educate, energize, and inspire. Connect: [mailto:david@freshspot.com](mailto:david@freshspot.com) Topics: [ Thought Leadership ](https://www.davidmeermanscott.com/blog/topic/thought-leadership) [ New Rules of Marketing and PR ](https://www.davidmeermanscott.com/blog/topic/new-rules-of-marketing-and-pr) [ Personal branding ](https://www.davidmeermanscott.com/blog/topic/personal-branding) [ Business to Business ](https://www.davidmeermanscott.com/blog/topic/business-to-business) Don't forget to share this post: ## Related Articles [![](https://www.davidmeermanscott.com/hs-fs/hubfs/DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png?width=1200&height=627&name=DMS%20Banner%20Option%202%20-%20LinkedIn%20_%20Facebook%20Sizing.png) ### How to Write and Publish a Book that Supercharges Your Personal Brand July 2nd, 2025|1 min read ](https://www.davidmeermanscott.com/blog/how-to-write-and-publish-a-book-that-supercharges-your-personal-brand) [![David Meerman Scott signing books after an 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