I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Nearly every time I give a speech someone says: "But my buyers aren't online. My buyers don't use Google to find answers to problems or to research products."
The year since The New Rules of Marketing and PR was first published has been an absolute blast. I spend my time traveling all over the United States and the world speaking to groups about the new rules, spreading the word, opening people’s eyes to the possibilities, and mot...
I'm often asked if the "new rules" I write and talk about apply in other countries, cultures, and languages.
Recently I've noticed that many people have been using a bunch of definitions, including "New Rules of Marketing", "Web 2.0 marketing", "social media marketing", and "social network marketing" interchangeably. (Feel free to substitute "PR" for "marketing" if that’s appropria...
Many business people consider a "hit" in The Wall Street Journal as one of the best ways to get noticed. VC funded startups happily pay tens of thousands of dollars a month to public relations agencies to pitch them to reporters at the Journal and other important business pu...
Practically every day, people ask me for help and advice in creating the sorts of new rules marketing and PR that I speak about and write about.
I spent an enjoyable day this week with my editor and his colleagues on the marketing, editorial, and PR teams at my publisher, John Wiley & Sons, Inc. to discuss new initiatives for my current book, The New Rules of Marketing & PR and ideas for future book projects....
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
