I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Alert readers of this blog will recall that last month I reviewed Meatball Sundae, Seth Godin's terrific new book.
When I deliver keynote speeches and run seminars at companies, I am often asked for advice on how to convince the bosses that the new rules of marketing really work. Frequently people say something like: "My bosses make me prove ROI before I can do this online thought leader...
I am quoted in a terrific article in today's Wall Street Journal by Raymund Flandez titled Lights! Camera! Sales! How to use video to expand your business in a YouTube world. The article includes many examples of viral videos and is worth a read. We also filmed a television ...
I'm always fascinated when people use the Web to tell their stories directly. Sandra Mendoza-Daly let me know about how fashion designers "are not only using the Web to further brand themselves, but more importantly, to bypass the very closed off, defunct media and PR gateke...
UPDATE November 5, 2007
October 1, 2007 update. Robert French wrote a terrific post about his students and what they are learning in his class. I wish I had teachers like him when I was in school.
When I first started writing The New Rules of Marketing & PR there was significant debate about "new." Is this stuff really new or is the title just a hook? Yes, I admit that the book title was partly chosen to help position the book and generate interest. Brian Clark ov...
Based on tremendous reader feedback to my bestselling book The New Rules of Marketing & PR and audience reactions from the hundreds of keynote presentations I've delivered, I have developed a one-day seminar called the New Rules of Marketing™. The seminar is a great way ...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
