I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
My latest book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly has been out two months now and I wanted to provide an update.
Amazon recently turned on Search Inside for The New Rules of Marketing & PR. I finished the manuscript for the book way back in December 2006 (about a decade in Internet time). As an author, some of the things that get surfaced by Search Inside jolt me. Did I write that?...
Here's the problem. My mother and her friends don't see my book in the local independent bookstore in my hometown. And if my book isn’t sitting there next to Harry Potter, does it really exist? To make matters worse, I'm not on the Today Show or Oprah or Jon Stewart plugging...
I've just finished a whirlwind book promotion blitz that centered around the "birthday" of my book on June 4. Thanks to everyone who has blogged about The New Rules of Marketing & PR (more than 100 of you!). And many thanks to everyone who has purchased the book (more th...
Imagine that you want to start a new church. What do you do? Well, you look for a building, buy some stained glass and an organ, and hire a pastor, right? Not necessarily. In any marketplace (even church) it is always best to start by understanding market problems and buyer ...
UPDATE 2: OFFER HAS CONCLUDED
This weekend I was at Book Expo America at the Javits Center in New York to launch my book. If you haven't been to a BEA, imagine the largest tradeshow you’ve ever been to with hundreds of publishers showing off thousands of new books to tens of thousands of booksellers with...
Marketing with Web landing pages is one of the easiest and most cost-effective ways to get a message read by a target market, and it's a terrific tool for moving buyers through the sales cycle.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
