I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Here is an interesting case study on using videos for marketing purposes that will appear in my upcoming book The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral marketing and online media to reach your buyers directly
Organizations that deliver products or services that naturally lend themselves to video have been among the first to actively use the medium to market and deliver messages about their offerings. For example, many churches routinely shoot video of weekly services and offer it...
I am a huge fan of online thought leadership.
Marketers are a bunch of flaky wimps.
Readers of this blog know that I have very definite ideas for the right ways and the wrong ways to pitch the media in a Web world. In particular, I feel strongly that non-targeted broadcast email media pitches are spam.
As readers of this blog know, I'm a fan of Chris Anderson and his book, The Long Tail, and I followed, via Anderson's blog, his groundbreaking ideas about the Web’s economic shift away from mainstream markets toward smaller niche products and services well before his book wa...
As marketers know, having your company, product, or executive appear in an appropriate publication is great marketing. That's why billions of dollars are spent on PR each year (though much of it is wasted I'm afraid). When your organization appears in a story, not only do yo...
Getting your organization visible on blogs is an increasingly important way to not only reach your buyers, but also to reach the mainstream media that cover your industry, because reporters and editors read blogs for story ideas.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
