I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Jim Sterne has written an outstanding book called Social Media Metrics: How to Measure and Optimize Your Marketing Investment which releases this week.
One student literally cried on my shoulder. Sobs and snot. (Really). I had never met her before. She came up to me after a speaking gig to tell me her story.
UPDATE: About an hour after I tweeted this post, American Airlines - @AAirwaves - tweeted a reply. Good for them for monitoring and responding. They also contacted me privately and want to engage with me on this. I'll report what happens. +++++++++++++++++++++++++++++
So last night I made my way to Pakhuis Wilhelmina, a funky former warehouse turned live music venue in Amsterdam to see what turned out to be a surprisingly excellent Dutch Ramones tribute band. (Click the photo to enlarge.)
You can buy attention (advertising) You can beg for attention from the media (PR) You can bug people one at a time to get attention (sales)
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
