I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
My daughter and many of her friends went through the process of applying to university this year.
The debate about gating valuable content (such as ebooks, white papers, research reports and the like) behind a registration requirement comes up again and again.
UPDATE January 21, 2010. The Playboy pin-up that flew to the moon sold for $17,511 hammer price at auction late last night. Amazing result driven by the new rules of marketing & PR. +++++++++++++++
My good friends over at HubSpot just published an ebook that I helped to write called 11 Real-life Examples of Marketing Success: From Contests and Video to Keyword Research & Blogging. Download Examples of Marketing Success now. (No registration required).
I delivered a talk at the Mosaic AgCollege yesterday at the Loews Royal Pacific Resort at Universal Orlando. Due to a blizzard in Boston, I was unable to get home today so I found myself with a rare "snow day" with no meetings planned.
A few weeks ago, I wrote a blog post called Nobody cares about your products.
Guy goes up to someone he finds attractive at a bar and first thing out of his mouth is: "Give me your phone number."
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
