I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Music fans are incredibly passionate about the bands that they love. Smart marketers tap into that passion as a way to engage audiences.
As content marketing becomes more and more popular these days with books like Content Rules and conferences like Content Marketing World, I'm not hearing much about the incredible value of photographs as a form of marketing.
After my speech at the Microsoft Worldwide Partner Conference a few weeks ago, I had the opportunity to speak to a group of university students spending the summer as interns at Microsoft.
The four Ps of marketing -- product, place, price, and promotion – used to describe the marketing mix, was coined way back in the 1960s. Business school curricula still frequently include a discussion of the 4 Ps of marketing and I see the 4 Ps pop up frequently in marketing...
I enjoy sitting in Aeron chairs eating catered tuna sandwiches and drinking designer water in corporate conference rooms as much as anyone.
At many organizations, the legal department is heavily involved in marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer.
How do you generate awareness for your business or your ideas?
Earlier this week on this blog, I riffed on how You and I are incredibly lucky. My point was that marketing and PR is so much easier with the ability today to publish information.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
