I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
The four Ps of marketing -- product, place, price, and promotion – used to describe the marketing mix, was coined way back in the 1960s. Business school curricula still frequently include a discussion of the 4 Ps of marketing and I see the 4 Ps pop up frequently in marketing...
I enjoy sitting in Aeron chairs eating catered tuna sandwiches and drinking designer water in corporate conference rooms as much as anyone.
At many organizations, the legal department is heavily involved in marketing and communications initiatives, frequently requiring every blog post and press release to be vetted by a lawyer.
How do you generate awareness for your business or your ideas?
Earlier this week on this blog, I riffed on how You and I are incredibly lucky. My point was that marketing and PR is so much easier with the ability today to publish information.
Last month when I was in Melbourne, Australia my friend Trevor Young introduced me to Scott Kilmartin, the CEO of haul, a company that makes what I think are the hippest MacBook sleeves in the world.
My daughter and many of her friends went through the process of applying to university this year.
The debate about gating valuable content (such as ebooks, white papers, research reports and the like) behind a registration requirement comes up again and again.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
