I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
If you or others in your organization are struggling with the business value (and ROI) of implementing social media in your enterprise, you must watch this amazing panel discussion I participated in several weeks ago at the SAS Premiere Business Leadership Series Event.
When I tweeted this today, I got a bunch of reactions, so I decided to expand on the idea in this post:
Next week is a terrific set of events, activities, conferences, and tweetups in and around Boston discussing the future of marketing. Many events are free.
Regular readers of this blog know that my co-author Brian Halligan and I are nearing the end of our book tour for Marketing Lessons from the Grateful Dead.
Download my Marketing Strategy Planning Template (No registration required).
Last week I delivered a keynote at the National Agri-Marketing Association annual conference. NAMA is the United States' largest association for professionals in marketing and agribusiness.
I frequently talk about the value of free content as way to reach buyers. If you are a regular reader you've seen this riff before.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
