Advice to students about getting a great first marketing job

I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.

Personal branding  |  Marketing

After my speech at the Microsoft Worldwide Partner Conference a few weeks ago, I had the opportunity to speak to a group of university students spending the summer as interns at Microsoft.

I provided some advice to the students about getting a great first marketing job. We discussed the difference between "digital natives" and "digital immigrants" and what that means for students looking for work (who are all natives). We talked a bit about the importance of personal branding. And I also provide a specific response to interviewers who say that Facebook is not allowed in the workplace.

Part of the discussion was filmed and I offer it here.

(Note that the video hosting service chosen by Microsoft Student starts with a short advertisement.)

Direct link to the video here.