I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Regular readers of this blog know that my co-author Brian Halligan and I are nearing the end of our book tour for Marketing Lessons from the Grateful Dead.
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Last week I delivered a keynote at the National Agri-Marketing Association annual conference. NAMA is the United States' largest association for professionals in marketing and agribusiness.
I frequently talk about the value of free content as way to reach buyers. If you are a regular reader you've seen this riff before.
Jim Sterne has written an outstanding book called Social Media Metrics: How to Measure and Optimize Your Marketing Investment which releases this week.
One student literally cried on my shoulder. Sobs and snot. (Really). I had never met her before. She came up to me after a speaking gig to tell me her story.
UPDATE: About an hour after I tweeted this post, American Airlines - @AAirwaves - tweeted a reply. Good for them for monitoring and responding. They also contacted me privately and want to engage with me on this. I'll report what happens. +++++++++++++++++++++++++++++
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
