I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Today Inbound Marketing is released and I am so excited.
When I visited General Motors world headquarters on Monday, a highlight was meeting Bob Lutz, GM vice chairman and the top marketing and communications executive in the company.
UPDATE: On December 1, 2009, Fritz Henderson was ousted as CEO by the GM board. Read my open letter to Ed Whitacre, new interim CEO of GM.
Many people who have never used Twitter dismiss it by saying something like "Why would anyone care about what I'm eating for breakfast?" People tell me that Twitter is silly, that it's a fad, and not a business tool.
In my travels around the world speaking with marketing and PR professionals, I find that there are many people who are working for a paycheck. These people typically fall into a category where they really don't have an emotional attachment to the product or service their com...
UPDATE About three hours after I sent the post below, I was contacted by Deb Collins, VP of Sales & Marketing at Delaware North Companies Parks & Resorts. Please be sure to read her comment (the 5th one below my original post). +++++++ ORIGINAL POST I've been noticin...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
