I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Many people who have never used Twitter dismiss it by saying something like "Why would anyone care about what I'm eating for breakfast?" People tell me that Twitter is silly, that it's a fad, and not a business tool.
In my travels around the world speaking with marketing and PR professionals, I find that there are many people who are working for a paycheck. These people typically fall into a category where they really don't have an emotional attachment to the product or service their com...
UPDATE About three hours after I sent the post below, I was contacted by Deb Collins, VP of Sales & Marketing at Delaware North Companies Parks & Resorts. Please be sure to read her comment (the 5th one below my original post). +++++++ ORIGINAL POST I've been noticin...
Many people ask me of the new rules of marketing apply worldwide. Rather than do the easy thing and answer the question with a big fat “YES!” I thought I’d show you. In the past six months I’ve delivered presentations in eight countries: Croatia, the Dominican Republic, Esto...
Today is the fortieth anniversary of the launch of Apollo 11, the first manned space mission to land on the moon. A few days after launch, as Michael Collins orbited the moon in the command module, Neil Armstrong and Buzz Aldrin became the first humans to explore another pla...
Over the past year, I've had hundreds of opportunities to speak with people who work in the marketing and PR departments of large organizations about their online marketing and social media initiatives.
Here's a clever marketing & PR approach that I really like. In an economy when there is a glut of luxury homes on the market, what can a homeowner do to make his property stand out? Why, get people talking about it of course!
UPDATE July 22, 2009
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
