I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Since it's Friday, I'd like to be bold and boil down thousands of conversations I've had over the past ten years into one word: ATTENTION.
Yesterday I was at the worldwide headquarters of Ford Motor Company and had an opportunity to connect with my friend Scott Monty, Ford's digital and multimedia communications manager.
For a look at a terrific professional athlete fan page, check out the site of Sasha Vujacic, the point guard / shooting guard of the Los Angeles Lakers' triangle offense. Sasha was a member of the Slovenian junior national team and was drafted by the Los Angeles Lakers in th...
I've enjoyed an incredible four days in the Dominican Republic, learning a great deal about new media in this quickly developing economy.
Alert readers of this blog and my books will recall that I discuss the Grateful Dead as an example of an organization with great marketing. I'm a fan, having listened to the music since the first live show I went to as a teenager in 1979. I've managed to slip a Grateful Dead...
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Early today I had an opportunity to visit the Wellington headquarters of the New Zealand Rugby Union (NZRU), at the invitation of David Barton-Ginger who serves as the online manager. The New Zealand Rugby Union is the governing body of rugby in New Zealand, administering al...
Boston, MA - April 8, 2009 - David Meerman Scott is pleased to announce innovative solutions for new and improved, next generation, cost effective, world class, high performance, value added outcomes.
Here is the third installment of my three part video series Riding the Rave.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
