I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Here is the third installment of my three part video series Riding the Rave.
I'm often asked: "How do I market a commodity." My answer is predictable to those of you who read this blog: Create a world wide rave and people will share your ideas and tell your stories. Yes, even if you market a commodity.
Many people tell me that they want to get quoted in important publications like The Wall Street Journal or have their products mentioned on television networks like CNBC. These "media hits" are seen as the ultimate in spreading your ideas.
A fascinating convergence is upon us right now bringing a perfect opportunity for open-minded journalists.
Starting today, and for the next five days, my new book World Wide Rave: Creating triggers that get millions of people to spread your ideas and share your stories will be free on Amazon Kindle. If you have a Kindle, please download it and tell your friends.
I've spent the past week delivering four keynote speeches in four countries to hundreds of people each. My friends at Best Marketing invited me to their Password 2009 events, and I felt like a rock star as the road show included: Monday in Zagreb, Croatia Tuesday in Riga, La...
I had a conversation with my friend David Henderson about big PR agencies and how companies should vet those they are considering working with.
Last week, I was in Istanbul for the launch of The New Rules of Marketing & PR in Turkish. Of the 22 languages the book is being published in, I like the Turkish cover art the best. Thanks to my Turkish publishers MediaCat and to the book designer Kimac Cabuker for great...
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
