I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Last week, I was in Istanbul for the launch of The New Rules of Marketing & PR in Turkish. Of the 22 languages the book is being published in, I like the Turkish cover art the best. Thanks to my Turkish publishers MediaCat and to the book designer Kimac Cabuker for great...
For decades, traditional business-school-style marketing has stressed the "Marketing Ps" (Typically the four Ps are identified as Product, Pricing, Promotion, and Placement, although some say there are five or six Ps including others like Packaging and Publicity).
Late last year, my good friends Chris Brogan, Paul Gillin, and I organized and delivered the New Marketing Summit in Boston. It was a great two-day event where several hundred marketers and entrepreneurs got together to share ideas on the future of marketing.
I often use the word "stories" when I talk about the content people want to share. I do that on purpose.
In my new video, more than a year in the making, over 100 people from all seven continents contribute to show how people spread ideas and tell stories.
I love Sharpies. I carry one in my travel bag at all times because you never know when you might need one — like the time that I accidentally gouged the wooden desk leg in a hotel room. Applied a little black Sharpie and it was as good as new! Other people dig Sharpies too, ...
Readers of this blog know that a great way to build buzz and generate interest in products and services is to make select content available for free online. There's no doubt that free content sells. For example, my free ebook The New Rules of Viral Marketing has been downloa...
UPDATE January 20, 2009 at 7:30 pm
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
