I write about strategies to turn fans into customers and customers into fans. I also share ways to use real-time strategies to spread ideas, influence minds, and build business.
Readers of this blog know that a great way to build buzz and generate interest in products and services is to make select content available for free online. There's no doubt that free content sells. For example, my free ebook The New Rules of Viral Marketing has been downloa...
UPDATE January 20, 2009 at 7:30 pm
My good friend Steve Johnson points us to the 2009 Bad Usability Calendar from NetLife Research.
I speak at dozens of conferences a year all over the world. Since organizers usually book me many months in advance, I have some visibility into how they promote the events. It tends to be the same old methods: Send an email and a direct mail to everyone who attended last ye...
Lose Control of your Marketing! Why marketing ROI measures lead to failure
The smart folks over at HubSpot released an interesting State of the Twittersphere report for Q4 2008.
UPDATE 1: About 24 hours after this post, I was just contacted by a representative of the DMA and they are "working on the problem". So yes, they are monitoring blogs. I'll let you all know when I learn from the DMA that the problem has been resolved. Better yet, maybe someo...
In early 2008, Bozeman, MT based RightNow Technologies kicked off a project to rebuild the company Web site around buyer personas.
Marketing and Sales Strategist, entrepreneur, advisor to emerging companies, and bestselling author of 10 books including "The New Rules of Marketing & PR".
